YachtAddress / Editorial
The work behind a better listing.
Notes on how yacht listings are presented, distributed and kept useful throughout the sales period.
Editorial · 25 September 2026
How to market a yacht for sale
A listing needs a credible purchase argument, current material and a short route to the responsible broker.
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Editorial · 25 September 2026
Why yacht listings go stale
The yacht can change while the page buyers receive stays exactly the same.
Read articleEditorial · 25 September 2026
After the price reduction
A new asking price changes the comparison. The presentation needs to explain why a buyer should look again.
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Editorial · 25 September 2026
Prepare the listing before the show
Give every viewing, QR scan and follow up message a useful destination.
Read articleEditorial · 25 September 2026
What Central Agency marketing should actually include
A consistent presentation, current material for co-brokers and continuity through the mandate.
Read articleEditorial · 17 September 2026
A yacht listing deserves more than a place in the inventory
One recognisable address for the yacht, its evidence and the route to the responsible broker.
Read articleEditorial · 17 September 2026
The superyacht market is booming. In theory.
A September 2026 perspective on value, liquidity and the work behind an individual listing.
Read articleStart with one yacht
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