The problem
A broker sends a link. The buyer can quickly find themselves comparing a dozen other yachts.
YachtAddress / Free broker guide
The Digital Sales Dossier.
A 12-page field note by Patric Daccache about the digital path between broker outreach and buyer enquiry: portal listings, brokerage inventory, PDFs, yacht websites and show traffic.
Inside the dossier
One yacht.
A clearer route to the broker.
Inventory and one yacht
The brokerage website and a dedicated yacht destination serve different jobs.
The buyer path
The sequence from a broker’s message to useful material and a named enquiry route.
A format comparison
Portal listings, brokerage pages, PDF brochures and yacht websites each have a legitimate role.
Show and QR traffic
Where the code lands and what the visitor can do next determine whether the scan is useful.
The 60-Second Listing Check
Ten questions a buyer should be able to answer in a minute.
Request a copy
Read the guide.
Then assess one listing.
Email Patric to request the Digital Sales Dossier. The button opens your email app with the request subject ready; review and send it there.
This is a commercial field note. A dedicated website is useful when it has a clear role in the brokerage’s buyer journey and distribution plan.
pd@yachtaddress.comFor feedback on one active yacht, the free listing review delivers a short written report. The 30 minute discussion is optional.
Request a free listing reviewStart with one yacht
Show us the listing
you send to buyers.
Receive a free written review of one active listing, with three priorities you can act on. A 30 minute discussion is optional.