Client case · Jonacor Yachts / EL VIP ONE
Mangusta 80 Open · 25.05 metres · 1999
The client brief
The job was not to make a 1999 yacht look new. It was to give the right buyer enough room to understand her.
Jonacor brought visitors from established yacht portals to a site devoted to EL VIP ONE. The brokerage received fewer enquiries, but those who contacted the broker knew what they were asking about.
01 / The commercial situation
Jonacor Yachts was tasked with selling a Mangusta built in 1999. The owner initially wanted a very high asking price. The website could not settle a pricing discussion or change the yacht’s age. It could give interested buyers a better way to understand what made this particular Mangusta worth considering before they contacted the broker.
02 / The distribution problem
YachtWorld and other portals helped buyers discover the yacht. Jonacor wanted the next click to lead to a dedicated presentation rather than another page surrounded by competing listings. The website was built as the destination for that existing distribution, with EL VIP ONE holding the visitor’s full attention once they arrived.
03 / The story behind the specification
A 1999 build year is a fact, not something to hide. The purchase argument was the experience of a Maxi Open: a low, long profile, strong performance and time spent outside as much as inside. The yacht’s reported 3,600 hp and 42 knot capability supported that story. They were not a substitute for showing how a buyer might actually use her.
04 / The website
The presentation gives the yacht’s original photography room to establish her character, then brings in the onboard experience, specifications, layout and a direct route to the responsible broker. A buyer can follow the story without losing access to the facts. The page remains about one yacht; it does not ask the visitor to browse a brokerage inventory while deciding whether to enquire.
05 / How Jonacor used it
Interested visitors from YachtWorld and other yacht portals were directed to the dedicated site. That made the website part of the broker’s existing outreach rather than a claim that a standalone domain would generate its own audience. A prospect could arrive through a portal, spend time with EL VIP ONE alone and then contact the broker with more context.
06 / What changed in the enquiries
The number of enquiries fell, but the people who did enquire were better qualified and already informed about the yacht. For the broker, that meant fewer early conversations spent repeating the basics and more time with people who had a genuine interest in the Mangusta. No enquiry counts or conversion rate are claimed here; the observation comes from the brokerage’s experience of handling the leads.
07 / The sale
EL VIP ONE sold four months after the website was created. That is the project timeline, not a claim that the website alone sold the yacht. The broker’s work, the eventual commercial terms and the buyer’s decision all mattered. The site’s observable contribution was a more focused destination for interested visitors and better prepared conversations with those who reached out.
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