01 / The presentation problem
At this scale, the buyer is likely to be informed and already comparing the market. The concept tests a calmer presentation, drawing on private aviation and architectural publications rather than a dense inventory page.
YachtAddress / Concept study
Restraint as a design decision.
77.8 metre Amels
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Arrange a walkthrough02 / The buyer’s decision
Positioning comes first, then a small number of images, with specifications within easy reach. The sequence gives the buyer space to assess character and intended use before verifying the numbers.
03 / The design treatment
Wide margins, a restrained type palette and deliberate image hierarchy create a considered publication about one yacht. The technical material and broker enquiry route remain clearly labelled.
04 / What this study represents
This is an unsolicited, self initiated YachtAddress design study. It was not commissioned or approved by a brokerage or owner, is not an official yacht publication and carries no claim about sales or enquiry performance.
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